“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”– Brian Clark
Now that you have your amazing Website up and running, it is time to get the Blogs posted…but, this is new to you and you have no idea what to Blog about. It can be a bit intimidating and overwhelming after searching the world-wide-web on “How to Blog – For Beginners”. Well, you came here from that search and I’m sure this “Blog” won’t disappoint you.
I have been in your shoes so I do know what you are going through. I felt scared and somewhat excited at first to share my information with anyone who was interested. It is hard to imagine that people would be interested in what you have to say. Let alone what you could possibly talk about, every day! Well, we will dive into those concerns shortly.
The fact is, if you want to get a Website going strong, you need to help it with “Blogs”.
The main focus of a Blog is to build a relationship with your readers and potential customers. Blogs give these amazing people a chance to get to know you. Not one writer is the same. You might blog about the same subject as another writer but you will be different. Your voice is different from other people and that comes out in your writing style. Your experiences are different than other peoples too so your stories and the way you explain them will be different too. The way you explain things may attract people that the other writer(s) could not attract. That is because of you…how you come across, how you connect with others.
To start, the internet is full of information and it can be overwhelming.
So, I’m going to keep things simple. Simple is Key to progressing and learning.,. Later when you have mastered the simple Blogging Process then introduce tweaks and updates to improve the Blogs as you learn more. I will introduce more tools, more information, more tasks for you to do, in order to improve your Blogs so they are ultimate.
BUT…for now, you just need to focus on getting your content written and posted, as soon as possible.
If we all waited until everything in life until we know everything and life was perfect, then we wouldn’t get anything done. So, with that said…just do the work, learn more later, tweak your blogs as you go, make better blogs, one day at a time.
The first you need to know are the basics to a Blog and include them in your writing.
1. CONTENT (valuable information for your readers)
Start with a subject to write about and content (information) to explain the subject and inform your interested readers.
With that being said, you are likely asking “But, what could I possibly have to say in a Blog?”
Actually, nobody can tell you exactly what to Blog. The answer lies with you! I bet that is probably not the answer you were looking for, is it?
What you need to do is rely on you. This is where you have to tap into your creative mind and put your thinking cap on.
Think about your Website and what it is all about
- The theme
- the message
- the products & services
Begin to Brainstorm all sorts of subjects it is about.
- Example: an online business contains many subjects
- What can you elaborate on each subject?…meaning what information can you provide to your loyal readers that will interest them?
- Write down everything you can think of and don’t say ‘no’ to any idea that crosses your mind, even if you think it is silly.
- No idea is a bad one as it may lead to the next idea that may be amazing.
- Search the Web. Ask Google questions and see what pops up. Write down anything that is on your search query.
- Or look for Keywords to inspire you. (see # 2 Keyword section)
- Example: an online business contains many subjects
Before you know it, you have spilled out every possible subject, item, description, and feeling, you have come across and without any biased!
You kept your mind open and wrote down every thought that crossed your mind. If you have more thoughts or ideas that cross your mind after this very moment, write them down too. If they come later, then keep adding them to the list. One thought leads to another so be open and keep the lines of communication going from mind to paper.
Now, give yourself a pat on the back for that! Imagine a pat on your back from me too! 😉
Now the Fun Begins.
Note: It is best to write and publish a Blog Post a day. If you are doing this part-time then Blog within your time discretion, just be consistent by doing it on regular intervals.
Next: Pick 7 attractive subject items that you have written-out and put them on your list. Each of them should be something you feel you can elaborate on in further detail. Your goal is to teach your readers something that they can understand a lot more than they do right now.
Tip: Make sure that each of your Blog Subjects aligns with the theme of your website. Which means, if your website is about Golfing, don’t write a blog about Haunted Houses. In summary, just be consistent with anything related to Golfing…unless there is some entertaining story you can share with your readers about Haunted Golf Courses!
Take one subject and write it down on at the top of a page.
- Example: Website
Begin brainstorming everything on that subject. Keeping the reader in -mind as to what information they are looking for. Be sure to deliver it and be straight to the point. Don’t beat around the bushes before giving them what they need, or you will lose them quickly. Once gone, always gone.
Example of topics that fall under your first subject Website:
To recap, your main subject for your Post is on Websites.
Next, you can build your Blog with more information on Websites, through your own creation and from your online searches plus your experiences. Share stories of lessons learned, if you have any.
Your Blog should be related to your website and provide valuable information to your readers. Your goal is to educate and share your knowledge in order to build trust and loyalty to those that seek what you can provide.
Do you need Blog Ideas?
If so, then try searching the following places to see what subjects turn up.
[When I mean search use your keywords that relate to your website or topic to see what information shows up.]
- Stumble upon
- Facebook forums or events
- Author Bio
Keywords indicate the content in your blog. Keywords are used to help search engines find your blog. Readers will enter query searches for the information they are looking for and your blog will be listed among others if your keyword matches their query.
When using keywords, focus on words that you believe your readers are searching. If you aren’t sure what keywords to use, then try to search:
Your keyword should be included in:
- The Blog Title
- Meta Description
- ALT attributes (on images)
- Body of Content
Tip: Don’t stuff your Blog Post with Keywords just spread them through your article so it flows smoothly. You don’t want it to be a daunting and unpleasant read for your readers.
3. Headline Title
Lead your blog with an attention-grabbing Headline. Your Blog Title should include your keyword for your article. It will also help Google search engines find your and your related article.
Tip: Your reader decided to read your blog based on the title so it is best to deliver the information at the beginning of the blog. The attention span and patience of online users is short. They are scanning for information and want it fast. The best way to lose a reader is to string-them-along until they get the information they desire. Don’t give them a long-winded story at the beginning of the article. Give them what they need and if they are satisfied then they will decide to read further with the story or the other information you decide is pertinent to the article.
Here are some a few tools that could help you with a Headline you are seeking:
4. Images (Feature Images and Other Related Images to the Blog)
Each article should include a Headline Image that compliments the article you wrote.
It is best to use your own camera and pictures but if you don’t have this ability to take professional looking pictures, then you can take advantage of free stock photo’s online that are royalty free. Be sure to read guidelines before downloading and using any pictures online in order to abide by any rules that are set forth You can also buy photos online if you wish. Take a look at Pexels.
5. Call to action
In every blog you post social media like or share options, should be encouraged. Also, encourage your readers to engage with your post by asking them questions then ask them to respond.
When people engage they will likely ask questions, compliment your article, add something to the article that will be helpful to anyone reading the comment section, and sometimes you will get negative feedback. It is good to reply to your fans and best to avoid engaging with any negativity because it to escalate and that is just something you do not want nor need. I use filters so I can remove spam and any unnecessary conflicting responses. It’s just best to embrace the good and ignore the bad.
6. Alt Text
For any pictures you add to your Blog you’ll want to add an Alt Text to it so that people and search engines will know what the picture in your blog represents and what URL it is linked to.
7. URL Address:
Your URL should be easy to remember, less than 100 characters long, use Keywords, exclude special characters & numbers, include a hyphen between each word, lowercase, excludes stop words.
The URL should include the Title of Your Blog.
8. SEO Title
Your page title should include your focus keyword. This helps readers and search engines to know what your blog is about.
Using a catchy title will attract more clicks and will help your Blog rank higher in the searches.
Titles range from 50-60 characters long
9. Meta Tags
A Meta Description is a brief snippet of what is in your Blog Post. It advertises to users what the Blog is about.
Google uses the meta descriptions if they help answer user’s questions or it will pull information from your Blog if needed.
Tip: Don’t use double quotation marks or all non-numerical characters because google truncates the description if quotation marks appear.
The fewer blog categories the better in order to keep your website clutter-free, organized, streamlined, and better user experience for your readers to find exactly what they want. I estimate approximate 10 or less should suffice.
Focus on the topic and theme of your Blog and find appropriate categories that fit them.
There are two types of Links you can add to your Blogs. Internal Link & External Link (also known as a Backlink).
- Internal links are links you add to your blog that link to other relevant blog posts you have added to your website
- External links are links you add to your blog post to other people or company blog posts which is good for networking and referencing supporting documents that back up your story
Links are helpful when it comes to Google too. They will notice that people pay more attention to your website by staying on longer and they notice when backlinks are used but mostly if other Bloggers reference your website that backlinks you’re your articles.
Tip: When linking internally or externally, be sure to have them open up in a separate window that way yours remains open on their computer so they can easily return to the article they were reading.
Additional Information to take note of is …Word Count:
How long should I write my blog?
- A good size blog is typically 1,500-3,000 words.
- However, some are shorter. There really is no set rule. Just make it long enough to get your information across.
- Write until…
- Meaning, write until you have gotten your point across.
- Readers want information fast and will scan your article until they get what they need.
- Google likes readers to stay on your page so lengthy articles are their preference.
It is up to you as a writer attract your readers with your articles, deliver the content they seek, encourage contact, and gain them as a loyal follower.
Again, these are just the basics to get you started. There is so much more to Blogging but not essential to get the ball rolling and post your first, then the second Blog as soon as possible. The more you Blog, the more you learn and the more you refine your techniques.
I hope this was helpful. I plan on posting more Blogs with relevant information on Blogging that will help you implement more techniques. As mentioned earlier, the web is full of information. So much so, that you become paralyzed with information and don’t know where to start. It can be so overwhelming and can cause you to doubt everything. Push any insecurities away, and give yourself permission to take baby steps.
How are you doing with your Blogging these days? What do you struggle with?
I look forward to hearing from you.
Photo Credit: Photo from Pexels